Your team should be selling. Not feeding the CRM.
The CRM you already run, updating itself. The pipeline reflects what really happened, and the follow-ups happen without anyone chasing.
Sounds like you if your CRM has become admin, and outreach only happens when someone chases it.
- Works on the CRM you already run
- Updates itself from the work your team already does
- NZ-owned, your data stays yours
It was never your team. And it was never the CRM.
You bought Salesforce, HubSpot or Dynamics, and somewhere along the way it turned into data entry. The real problem was never the tool or the people: the system asks your reps to be its typists, so the pipeline is only ever as current as the last person who found the time. Most of what happens in a deal never makes it in. RIVER makes the CRM fill itself instead.
Your CRM today
With RIVER
Reps spend selling time typing updates the system was meant to save them.
The CRM fills itself from the calls and emails they already make.
The pipeline is weeks out of date, so nobody quite trusts it.
It reflects what actually happened, today.
The forecast is a hopeful guess you defend in the Monday meeting.
A forecast built on real activity, that you can take to the board.
On your data, in your cloud, and never used to train a model.
Follow-ups happen when someone remembers, and deals go cold in the gap.
It spots what's slipping and puts a drafted follow-up in front of the right person.
Every system holds a slightly different version of the customer.
One connected view, reconciled and current.
The CRM stays. The chasing stops.
Start with a pipeline that's true. Then let it do the chasing.
Your CRM stays exactly where it is. We make it update itself from the work your team already does, keep the view honest, and add outreach and automation on top.
A pipeline you can trust
It starts with the CRM telling the truth. We capture the activity that's already happening - calls, emails, meetings - so the pipeline is current without anyone typing it in.
Recent activity
- Call captured logged to Rimu Renewables - next step: send pricing2m ago
- Email thread matched to Kōwhai Digital opportunity9m ago
- Meeting notes summarised to Tasman Supply Co14m ago
- Stage moved Aurora Labs to Proposal, from the call22m ago
4 reps, 61 updates written back today - none typed by hand.
Outreach that runs itself
On a pipeline that's true, outreach can finally be proactive. It spots what's going cold, drafts the follow-up, and only asks you when it matters.
5 accounts need a nudge - sorted by what's at stake
You don't start from scratch. We tailor what's proven to your CRM.
RIVER is over 100 prebuilt modules, so this tailors to the CRM you already run in weeks - not a year-long rebuild - and it's built to pass the procurement review that comes next.
Everything a procurement or legal team needs is in our Trust Centre
- 100% New Zealand built, Māori and Pacific owned, under New Zealand law.
- You own your data, your workflows and your IP - always, not at the end of a term.
- Audit-ready: the security documentation a procurement review asks for, on request.
RIVER learnt our business inside out, and found growth we hadn't seen ourselves. That is what changed our ability to scale.
Jay HarrisonFounder, Edison Health · 2022Start small, then grow.
Audit
Weeks 1-2
We map your CRM and the tools around it, find where the pipeline goes stale, and agree what the first win looks like.
Deliver
Weeks 3-6
We connect your CRM and turn on automatic capture, so the pipeline updates itself and the first win is live.
Grow
Weeks 7-12
Proactive outreach comes online and your team trusts the numbers - and it grows a month at a time.
The investment
One CRM, capture turned on, one team.
Or start on the Retainer from $5,000 a month. If something isn’t delivered, that month is free.
Every build includes
- A pipeline audit that agrees your first win
- Your CRM connected, with updates captured automatically
- A forecast built on real activity, not manual entry
- Proactive follow-ups drafted for you, sent only on your say-so
- The security documentation procurement asks for
- Hosted in your cloud or NZ-hosted, and yours to keep
The questions people ask when they’re ready to move.
Easy to start. Fast to prove. Built to scale.
Tell us about your CRM, and we’ll take it from there. Prefer to look first? Ask Moana, or take the free Readiness Check.
Ideas from the field.
Guides and research from a team that ships it.
Work
UNESCO and SVSG - Digitising Survivor Support to 4x Staff Output
We built a Survivor CRM for UNESCO and SVSG in Samoa, digitising case management for frontline officers. Over 1,100 calls and 700 cases processed since launch.
Take
The Email Problem AI Solved
Enterprise email rewriting: tone, compliance, brand voice. The small AI win with the biggest adoption rate across every organisation we work with.
Guide
Solving the Integration Problem (Or At Least Making It Manageable)
After 8+ years of integration work, our current approach. Event-driven foundations, API gateway patterns, and why the integration layer should be part of your AI foundation from the start.
Teams like yours, in their own words.
A decade of work, across health, sport, finance and the public good.
RIVER learnt our business inside out, and found growth we hadn't seen ourselves. That is what changed our ability to scale.
Jay HarrisonFounder, Edison Health · 2022We crunch through complex data to generate insights, and RIVER made it simple to work through, while keeping everyone aligned on our core value proposition.
Alex OsbornCTO, trev · 2024Our business runs on what RIVER built. They have been central to our technology and our growth, and it keeps driving results.
Mark BramwellDirector, Commercial Realty · 2024RIVER listens, understands what we actually need, and gives us our time back. That is what a good partnership looks like.
Tony NaiduDevelopment Manager, Auckland Badminton Association · 2025RIVER helped us validate our market and launch our platform, and they haven't stopped since. They've been with us every step.
Mike CollinsFounder, iMatch Sport · 2025RIVER has been a trusted partner from the start, and they exceeded what we expected. We're already seeing the difference their work is making.
Ellen LekkaProgramme Specialist, UNESCO & SVSG · 2025The team at RIVER has been an incredible partner from day one. Their ongoing support helped make our success possible.
Scott TownshendFounder, trev · 2022RIVER approached every detail with care. Every decision was made with consideration and purpose.
Daemon CoyleGM, Mental Health Foundation · 2021Our new brand is bold and effective, and customers love it. The website has driven a real increase in leads.
Marcus SinGM, Cleanly · 2020We have always been ambitious about what our site should do, and RIVER take on the hardest parts of it. They make it happen, no matter how complex.
Chris HartFounder, Real Groovy · 2021RIVER are responsive and always ready to adapt. We have never had to chase them, and their support has been critical as our needs changed.
Supriya Kulkarni-PadhyeM&E Coordinator, Oceania Football Confederation · 2020We love our new brand. It reflects who we are as a team and resonates with our customers. Thank you for bringing our vision to life.
Tracy BergeGM, Greentree Advisers · 2021