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Pacific Cooperation Foundation - Connecting the Pacific for 8x Traffic Growth

We refined PCF's audience messaging and built a structured website that drove 8x organic traffic growth, connecting communities across the Pacific.

June 20162 min read

PCF had a wealth of content but needed a clearer way to present their initiatives, partnerships, and impact across the Pacific. We refined their messaging and built a structured, user-friendly website.

95%

positive user feedback

8x

organic traffic increase over three years

50%

reduction in page load times

The Opportunity

Different audiences relied on PCF's site for information. Through stakeholder workshops and consumer surveys, we defined three core focus areas - Initiatives, Connections, and Information - and structured a website that told their story clearly.

What We Built

A performance-optimised website with refined content architecture. Page load times dropped 50%. The site was optimised to work across a range of internet connections and speeds, critical for Pacific audiences.

The Outcome

Organic traffic grew 8x in the first year. 95% of users provided positive feedback on the experience. In 2023, PCF transitioned to an in-house Squarespace site following a change in leadership, building on the foundations we established.

RIVER understood our vision for the Pacific from day one. They helped refine our messaging and built a website that truly connected with our audience, delivering impact and accessibility.

Leauanae Laulu MacChief Executive, PCF, 2017