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Mental Health Foundation - Serving 2,000 Pages to Over One Million Users

We partnered with MHF to build a content-driven website with AI-powered search and accessibility features, reaching over one million users annually across Aotearoa.

March 20182 min read

With more people turning to online resources for mental health support, MHF needed a website that was fast, accessible, and easy to manage. We partnered with MHF to create a powerful content-driven website reaching more than one million users a year.

1M+

annual website visitors

12M+

annual web events tracked

2,000+

unique website pages

The Opportunity

MHF had a vast library of content and a diverse audience. They needed a platform that could serve millions of users while remaining easy to manage. Their digital brand identity also needed a refresh to create a consistent experience across touchpoints.

We engaged focus groups and target audiences to inform design decisions and architecture for the new website.

What We Built

A high-performance website prioritising accessibility, speed, and CMS authoring tools. AI-powered smart search enables users to find relevant resources quickly. Performance optimisations ensure fast load times and seamless browsing across all devices.

The Outcome

With over a million users accessing the site annually, MHF's website has become a vital resource for mental health support in Aotearoa. Hosting more than 2,000 unique pages, the site delivers a seamless experience ensuring individuals, whanau, and professionals can find the information they need.

RIVER took the complexity out of managing such a large project. Their guidance kept our team aligned, and it felt like they were part of our organisation from day one. Working together has been a joy.

Sophia GrahamCommunications Lead, MHF, 2019