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Flow Plumbing Imports - Bringing a World-Class Showroom to Life

We built a premium showcase website for Flow, capturing their world-class Hansgrohe showroom and driving 10x enquiry growth over three years.

June 20172 min read

Flow had one of Australasia's most impressive Hansgrohe showrooms, but their website didn't reflect the experience. We built a premium digital presence that turned online visitors into showroom customers.

100%

positive consumer feedback

6x

organic traffic increase over three years

10x

increase in enquiries over three years

The Opportunity

A premium showroom deserves a premium digital presence. Flow's existing website failed to showcase the quality and experience they provided. They needed a site that attracted customers and increased foot traffic.

What We Built

We collaborated with a leading photographer and videographer to capture the showroom's design and fixtures. Built a fast, SEO-optimised website with refined messaging and high-quality content. Added a Trade section to attract industry professionals.

The Outcome

Organic traffic grew 6x in three years. Enquiries increased 10x. In 2025, Flow took the next step, transitioning to Shopify e-commerce to bring even more of their premium products online.

RIVER has been a trusted partner throughout our journey. Their expertise and dedication have helped us build a premium digital presence that truly reflects our brand.

Martin HeffernanCo-founder, Flow Imports, 2021